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SEO for software companies

We aim your SEO at the Google searches buyers make right before they decide: comparisons, alternatives, pricing and use cases. And we do the work instead of just advising.

taktra.com/agencies
  • <title>
  • Time tracking | Taktra
  • Time tracking for agencies: project hours & budgets | TaktraBuyer term in the title
  • <h1>
  • The smart solution for your team
  • Time tracking that keeps agency budgets in check
  • <p>
  • Efficient, intuitive and flexible.
  • For agencies with 10 to 200 people. From €9 per user per month.Price was missing
  • <a href="/compare/zeitly">Taktra or Zeitly?</a>New comparison page linked
Example, fictional company

Fewer visitors, more buyers

Many software sites use blog posts to attract visitors who never buy. The searches that bring revenue are smaller and more specific: “time tracking for agencies”, “Zeitly alternative”, “Taktra pricing”. That’s where buyers are, and often only your competitors or review sites show up there.

We point your SEO at those searches and measure success where it counts: demo requests and trial signups, not page views.

What’s different about SEO for software

B2B software is bought in stages, by several people, after a lot of comparing. Each stage has its own searches, and each needs its own page.

Problem
Buyers describe their problem, such as “track project hours agency”. This is where in-depth articles help, if they explain the problem better than your competitors do.
Solution
Buyers search for a category, such as “time tracking for agencies”. Product and use-case pages with clear facts help here.
Vendor choice
Buyers compare, such as “Taktra vs Zeitly”. Fair comparison and alternatives pages help here. These searches are small, but close to purchase.
AI Overviews
Google increasingly answers pure knowledge questions itself. Searches close to purchase keep their value, and AI answers have levers of their own. See our page on GEO for software companies.

What we do for you

  • A keyword map by buying stage

    Every important search gets exactly one page meant to win it, so your pages don’t compete with each other.

  • Comparison and alternatives pages

    For the searches where buyers choose between you and a competitor.

  • Product and use-case pages

    Pages per audience and use case, in the words buyers actually use.

  • Technical SEO

    Indexing, speed, structured data, internal links and clean redirects, including after a relaunch.

  • In-depth articles

    Thorough articles on your buyers’ questions, with your expertise instead of filler.

  • Measured by outcomes

    Search Console and analytics read so you can see which pages bring demos and trials.

How we work together

  1. 1

    Baseline

    We review your technical setup, content and Search Console data, and collect your buyers’ searches.

  2. 2

    Keyword map

    Every search gets a page. We decide what’s missing, what gets improved and what comes first.

  3. 3

    Execution

    Changes go live continuously. A person reviews every single one before it’s published.

  4. 4

    Report

    Every Monday: what went live, what moved on Google and which pages bring inquiries.

SEO for your software: sign up for the first spots.

We’re starting with a few software companies and opening up step by step. The first customers get founding terms. Cancel monthly, no minimum term.

What happens next

  1. 1

    Before launch

    We get in touch personally and check whether XEO fits your company. If the answer is no, we’ll tell you plainly.

  2. 2

    At launch

    You give us access to your website, Search Console and Analytics, using a short checklist.

  3. 3

    After that

    Reviewed changes go live continuously. Every Monday you see what moved.

We only use your details to contact you when XEO opens. No newsletter. A short email to [email protected] is enough to have your signup deleted. Privacy

Frequently asked questions

What does SEO cost for a software company?

German agencies for B2B tech and software publish entry prices from about €2,500 a month, some with a minimum term. Freelancers in DACH ask a median of about €80 an hour. XEO sets its prices at launch: cancel monthly, with founding terms for the first customers.

How long until SEO works?

Technical errors and weak page titles can be fixed quickly, and the effect often shows after a few weeks. New pages usually take months to rank steadily. Anyone promising faster results is promising too much.

Is SEO worth it if few people search for our category?

Often, yes. A few very specific searches from buyers bring more than many visitors with no intent to buy. And comparison and alternatives searches exist even in small niches.

Do we need new content, or is improving existing pages enough?

Usually both, in that order: first we get more out of the pages you already have. New pages come where buyers search and you don’t have an answer yet.

Do you write in German or English?

In the language your buyers search in. For many DACH companies that’s German, for some English, often both.

Do you work with our CMS?

We work with the common systems. We confirm the access we need before launch with a short checklist. A person reviews every change before it goes live.